YOKOHAMA and racing car designer Takuya Yura have collaborated since 2009, and in November 2010 teamed up for the 1,000-Mile No-refuel Challenge. Contestants had to drive from Shizuoka Prefecture to Yamaguchi Prefecture and back with out refueling. Yura’s car, the AeroPrius Yurastyle neo, was equipped with AAA BluEarth-1 tyres, which are specially designed to save fuel. Even though challenge
took place in November, which is not the best month of the year for optimum fuel efficiency, Yura set a new record of 1,638 km driven at an average of 36.1km/L. This achievement is a testament to both Yura’s superior aerodynamic design and the ultra-low rolling resistance of YOKOHAMA’s BluEarth-1 tyres.
In April 2011, the Eco-Car Cup 2011 was held at Fuji Speedway. Nineteen teams
competed, some with professional drivers, to amass points for both speed and fuel efficiency. Among them, the AeroPrius YuraStyle neo, equipped with BluEarth-1 tyres, was overall winner in its class. One of the goals is to show new ways to have fun and still drive in an eco-friendly manner. The challenge continues.